We build the store
and we run
the email.
Two disciplines that decide most of an ecommerce brand’s revenue, held by one team, working from a written rulebook instead of taste.
- 01Shopify storefronts
- 02Klaviyo lifecycle
- 03The 511 audit
- 04Platform engineering
Storefronts, built
where the money is.
Most Shopify revenue is decided in a handful of components. We spend our time there rather than redesigning pages nobody visits.
- A
Theme engineering
Online Store 2.0
Sections, blocks, snippets and metafields built so your team can actually configure them afterwards. We work in Liquid on a private preview theme, keep changes under source control, and hand back a store your next developer will not curse us for.
- Liquid
- JSON templates
- Theme blocks
- Metafields
- Shopify CLI
- Git history
- B
The buying experience
Where conversion happens
Buy box layout and hierarchy, variant and swatch behaviour, size guides and fit finders, bundles and kits, gallery and zoom, cross-sell placement, cart and checkout flow. These are the components the 511 framework has the most to say about, and they are the ones we rebuild most often.
- Buy box
- Size & fit tools
- Bundles & kits
- Cart drawer
- Cross-sell
- C
Migrations & launches
Including Shopify Plus
Moving onto Shopify, moving between themes, or launching a brand new store. That includes the unglamorous parts: domain cutover, redirect maps, notification and sending domains, tax and shipping profiles, payment processing, pixels and analytics verified end to end before anyone celebrates.
- Platform migration
- Shopify Plus
- Redirects & SEO
- Payments
- Fulfilment partners
- D
Speed & technical SEO
Core Web Vitals
Image formats and lazy loading, render-blocking scripts, app bloat, layout shift, structured data, canonical and metadata hygiene. A store that loads slowly loses shoppers before any of the persuasion work gets a chance to matter.
- LCP & CLS
- Image pipeline
- Script auditing
- Structured data
The revenue
already in
your list.
Most accounts we open are not missing flows. They are running flows that quietly contradict each other, ask for the same thing twice, or send to segments that overlap.
- A
Account audit
Before we change anything
We benchmark the account as we find it, then go through every live flow, form, segment and template. You get a written record of the starting state, which is what makes the after picture worth anything.
- B
Flows
Welcome, abandonment, post-purchase
Welcome and signup series, browse and cart abandonment, post-purchase and replenishment, back-in-stock, win-back. Built to match how your catalogue actually behaves rather than a template someone imported from a different industry.
- Welcome series
- Abandonment
- Post-purchase
- Back in stock
- Win-back
- SMS
- C
Forms & capture
Desktop and mobile, deliberately
Signup forms that behave consistently across devices, ask for one thing at a time, and hand off cleanly into the flow that follows. We have found more than one account where the desktop path collected an email, then asked again for a phone number that routed to exactly the same place.
- D
Deliverability & reporting
Getting there, and proving it
Sending domain setup and authentication, list hygiene, suppression handling, and attribution you can trust — including untangling the common case where wholesale, marketplace and B2B orders sync into Shopify and quietly inflate every number your team reports on.
- Sending domains
- Authentication
- List hygiene
- Attribution
Our diagnostic,
and our
sales pitch.
511 rules across 17 categories, each tied to a documented behaviour and a specific place on the page. We run the whole framework against your storefront and hand you the findings.
When a theme edit
is not the answer.
Some problems are not storefront problems. We build the software instead.
- A
Custom applications
React, TypeScript, Node
Client portals, internal operations tooling, catalogue and ordering systems, dashboards that pull from the platforms you already pay for. Built as real software, with typed interfaces, tests and deployment you can inspect.
- B
Integrations
Making systems agree
Shopify Admin API work, payment processors, fulfilment and compliance partners, analytics pixels and server-side events, CRM and marketing platform syncs. Usually the job is not writing the integration — it is finding out why the numbers on two dashboards disagree.
- C
Applied AI
Where it genuinely helps
Retrieval-backed assistants over your own documentation and catalogue, and automation for the repetitive parts of running a storefront. We are sceptical about bolting a chatbot onto a store that has not fixed its buy box, and we will say so.
Three ways
this works.
Whichever shape it takes, we scope it in writing first and never bill outside that scope without your written approval.
- 01
Audit
Free
A URL in, a report out. No access, no call, no obligation. Take the findings to any developer you like.
- 02
Project
Fixed scope
A defined piece of work with an agreed list, a preview environment and a walkthrough at the end. Good for a launch, a migration, or clearing the critical findings from an audit.
- 03
Retainer
Monthly
Continuous work across storefront and lifecycle. Most relationships end up here, because storefronts need attention every month rather than one heroic redesign a year.
- Work on a preview theme or staging environment, never straight onto live
- A link you can click and test before anything ships
- A walkthrough video or written summary with each delivery
- Code and repositories in accounts you control
- No out-of-scope work billed without your written approval
- Everything transferred within days if you ever leave
What we
do not do.
We do not promise a conversion lift. We can promise a documented rule behind every change, a preview you approve first, and measurement afterwards. Anyone quoting you a percentage before looking at your store is guessing.
We do not run paid media. We will set up and verify the tracking, and we work alongside your media team happily, but buying ads is not what we are good at.
We do not take on brands we cannot help. If the audit comes back mostly clean, we will tell you that and suggest where your money would be better spent.
We do not hold work hostage. Your repositories live in your accounts. If we part ways, everything transfers and we help with the handover.
One URL.
No call.
The fastest way to find out whether we are useful to you is to let us look at your storefront and tell you what we see. We are in Miami and work with brands across the US and Europe.