Case 01 / Intimates & body tape
Website experience + email
Taking the guesswork out of fit.

The challenge
Different sizing rules across bras, tape and kits left shoppers to work out which size was right. The source charts contained gaps and ambiguous sizes.
What we delivered
- A size finder driven by the brand’s own charts, including kit-to-product sizing logic.
- Rebuilt homepage and product pages, with clearer galleries, options and mobile layouts.
- A Klaviyo welcome flow with duplicate capture steps removed, plus a maintenance guide.
- Reporting corrected to separate online sales from wholesale and marketplace orders.
Built on a private preview theme, tested by the client and delivered with a walkthrough video.
