UCF-002
The offer takes too long to understand.
Observed: The opening headline describes a process, but does not explain the service or who it helps.
Recommendation: State the service, the audience and the value in the opening section, then make the next step clear.
UCF-480
Form fields lose their labels.
Observed: Fields rely on placeholder text that disappears as soon as someone begins typing.
Recommendation: Give each field a visible, descriptive label and keep it in view while the person completes the form.
UCF-428
Mobile content is difficult to scan.
Observed: Long paragraphs make the service scope and next steps hard to find on a narrow screen.
Recommendation: Use shorter paragraphs, clear headings and a concise list of deliverables.